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The Buckner International primary logo is the foundational element of our brand. As the most visible and recognizable element of our identity, it represents our brand to the world.
While our logo has its roots in our past name and organizational model, the three intertwined hearts symbolize the interconnected nature of our many ministries, bound together by the care, compassion and transformative nature of our work. Individually, those three hearts or “B’s” stand for Buckner Retirement Services; Buckner Children and Family Services; and Buckner Foster Care and Adoption. Interlaced, they form Buckner International.
Below the intertwined heart symbol is a typographical treatment of our name that reflects our commitment to continue the vision and mission of our founder, R.C. Buckner.
Also included in our primary logo is our logo’s registration mark, exhibited as an ® at the base of the right foot of our name. As a legally registered mark, the logo mark for Buckner is protected and monitored under Federal Law and must be used correctly and in its officially approved form. To protect the integrity of our logo, it must always be reproduced correctly. Because our logo is legally registered, we are required by the Federal Trade Commission (FTC) to police the use of the mark. We are also required by the FTC to periodically submit samples of the logo’s use to ensure we are complying with the legal registration.
To protect the integrity of our logo, it must always be reproduced correctly.
Do not attempt to re-create or alter the logo in any way. For complete guidelines on how to use the Buckner logo, click here.
To download Buckner logos for us in promotion material, right click on the links below and click "Save As."Buckner International logos