The Buckner International primary logo is the foundational element of our brand.
As the most visible and recognizable element of our identity, it represents our brand to the world.
Included in our primary logo is our logo’s registration mark, exhibited as a ® at the base of the right foot of our name. As a legally registered mark, the logo mark for Buckner is protected and monitored under Federal Law and must be used correctly and in its officially approved form. To protect the integrity of our logo, it must always be reproduced correctly. Because our logo is legally registered, we are required by the Federal Trade Commission (FTC) to police the use of the mark. We are also required by the FTC to periodically submit samples of the logo’s use to ensure we are complying with the legal registration.
To protect the integrity of our logo, it must always be reproduced correctly.
Do not attempt to re-create or alter the logo in any way.
There are vertical and horizontal logo versions for each of the primary and secondary descriptor and subsidiary logos. Whenever possible, the vertical version of the logo is preferred.
Always reproduce the logo using original artwork. Never redraw, distort or alter the logo in any way, including use of the triple-heart artwork as a stand-alone piece of art.
Please refer to the Buckner Brand Guidelines for more detailed information regarding logo specifications and colors.
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